Understanding Mary Kay Social Selling
Social selling is a major sales channel for Mary Kay Independent Beauty Consultants. Independent Beauty Consultants use social media platforms to successfully sell Mary Kay products and recruit new team members. Nowadays, selling Mary Kay on Facebook, Twitter, and Instagram is the norm and has proven to be productive in boosting profit.
Traditionally, Mary Kay social selling was a method to network in-person with customers and clients. It involved building trust and value among prospective leads and then nurturing these relationships to generate sales.
Today, social selling is a term that refers to selling solely on social media.
If you’re getting into social selling with Mary Kay, stay consistent, be ready to see a possible spike in sales and invest in Mary Kay consultant’s inventory management software from Direct Sidekick to easily track your products, invoices, and taxes.
What Is Social Selling?
Social selling is a sales and lead-generation technique that requires direct interaction with prospective customers through social media networks. This method establishes an entrepreneur’s expertise and value while building a customer’s trust in them and Mary Kay products. When someone is ready to buy Mary Kay products, they have a natural point of contact that they can tap into.
Benefits of Social Selling
The main benefit of social selling is its ability to drive sales. Not only does it allow you to cast a wider net when expanding your network, but it also makes you more accessible to your potential customers.
Those who buy want you to meet them halfway–and this means engaging with them on the platforms that they frequent. Generally, when built up over time, entrepreneurs who use social media for social selling outsell those who stay 100% offline.
Where Can I Practice Social Selling?
You can practice social selling on whatever social media site you’re most comfortable with or the one that you believe you can best perform in. That said, most Independent Beauty Consultants find Facebook to be the most effective platform because it’s home to Mary Kay’s target demographic. Plus, it offers opportunities, such as ads and groups, that could increase reach and engagement.
Do’s and Don’ts of Mary Kay Social Selling
When selling Mary Kay on social media platforms, it’s important to follow the brand’s online guidelines. Here are some do’s and don’ts of Mary Kay social selling:
Do: Differentiate Personal and Business Social Media Accounts
Mary Kay has rules governing both personal and business social media accounts. What you can or cannot post and how you affiliate your profile with the brand will depend on the type of account that you’re selling from.
A personal account is your own profile, where you’re likely connected with family and friends. Meanwhile, a business account displays you as a Mary Kay consultant who is marketing products.
Do: Know What to Post
Be mindful of the content that you share on your accounts, taking care to stay within Mary Kay’s marketing guidelines. This can include informational posts for personal accounts; and commercial content, giveaways, free products, and promos and sales on commercial accounts.
Provide value to your network, and don’t just spam sales. If all you post are sales and requests to buy from you, you will get ignored, unfollowed, or blocked.
Post how-to’s, new product drops, you know, things to pique your prospective customer’s interest.
Don’t: Post Misleading Information
Be careful when posting claims. Avoid sharing misleading information that could put Mary Kay in a bad light or be flagged by regulators.
Don’t make things sound too good to be true. That’s another easy way to get blocked.
Don’t: Use Trademarked Materials
Mary Kay has guidelines on using trademarked materials on other websites. Only use your own original content, like photos and text, or pull from Mary Kay’s own trademarked images and text.
Don’t: Overdo it and try to sell on too many platforms at once
Start with one platform you are comfortable with using and where your target market already hangs out. I’ve see some consultants try to manage to many platforms to start, get overwhelmed, and quit. Don’t be that person. Start with one, setup your routine, and see what works and what doesn’t.
Double down on what works.
Do this before expanding to other platforms.
Grow Your Mary Kay Sales With Direct Sidekick
Social selling is a great way to grow your Mary Kay business. Once you see those numbers rolling in, it might get a bit daunting to keep track of your numbers and stay organized.
Direct Sidekick’s Mary Kay accounting software can help you streamline your inventory, invoices, and taxes so that you can rest assured that your operations are taken care of. Try it with our 14-day free trial today!
About the Author: Steve Nauta
