Selling Mary Kay on Facebook
Selling Mary Kay on Facebook is an effective way to expand your reach and engage with loyal customers. It can help you generate profit, which you can track efficiently through Direct Sidekick’s accounting software for Mary Kay consultants.
Social media has redefined how the world interacts, and its ability to bring people together has gone beyond just personal networks; it has become a way for professionals to connect, as well. In recent years, Mary Kay social selling has become a popular lead-generation method for many independent beauty consultants.
In this post, we’ll focus on the benefits of selling Mary Kay on Facebook, as well as how you can start generating sales on this social media platform.
Benefits of Selling Mary Kay on Facebook
Facebook is a great platform for selling Mary Kay because it fosters engagement, provides you access to groups, and allows you to host events for better lead-generating opportunities. Here’s a breakdown of the benefits of selling Mary Kay on Facebook:
Increased Engagement
Everyone is on Facebook–including Mary Kay’s target demographic. Being on the platform allows you to engage with potential customers more closely, building trust and creating value.
By nurturing these relationships, you can become your customers’ go-to person for beauty. They’ll know that you’re just a comment or message away with a Mary Kay product that can solve their problems.
Event Opportunities
Facebook allows you to create events–like Mary Kay parties–to draw in potential customers. These events are a productive way to showcase the Mary Kay product line and allow prospective clients to see them in action before purchasing.
How to Create a Mary Kay Account on Facebook
Mary Kay has certain guidelines surrounding social selling, along with representing the brand online. It’s important to understand these rules and apply them to protect your business and the company:
Personal Versus Business Account
You can promote Mary Kay on your personal Facebook account. However, the type of content you can post is often limited to testimonials of your personal experience.
Thus, it’s better to create a business account that properly recognizes you as a Mary Kay consultant.
This way, you can align yourself with the brand and publish content that can generate sales. With a business account, you can share both information and promotional content, host giveaways, provide free samples, and hold events.
Promoting Mary Kay on Facebook
Here are some tips to follow when selling Mary Kay on Facebook:
Share Your Experiences
The best way to gain trust online is to be authentic. Avoid promoting Mary Kay like a robot. Be yourself and share your own experiences about the products, showcasing the value that they can bring to people who can relate to your circumstances.
Don’t Publish Claims
Be wary of publishing claims that could get Mary Kay in trouble with regulators. The company typically provides a list of key phrases that you shouldn’t say. Stick to the script when it applies.
Be Creative
Facebook has a ton of tools that can help you sell Mary Kay in creative ways. Design your posts, create videos, and even upload them to your stories. Diversify your content so that you can reach more people and engage with them at every possible point of contact.
Track Your Mary Kay Facebook Sales With Direct Sidekick
Selling on Facebook can help you boost your Mary Kay sales.
When your profits skyrocket, it’s important to manage them properly, which you can do with Direct Sidekick’s Mary Kay accounting software. Contact us today to know how it can help you manage your inventory, finances, and taxes!
FYI: Direct Sidekick is accounting software built for direct sellers, network marketers, crafters, vendors, VRBO owners, and many other home-based business owners. Create an account and start tracking your income, expenses, and inventory.
About the Author: Steve Nauta
