How to Be Successful Selling Mary Kay
If you’re looking to start selling Mary Kay, you’ll undoubtedly benefit from some proven success strategies to help establish your business, provide the tools to begin planning and budgeting, and avoid the common pitfalls many Beauty Consultants experience.
Most top sellers say the best advice is to try diverse selling methods and be proactive, as growing your client list organically can take a huge amount of time with limited scope. Instead, opting for demos, makeup parties, attending events and social groups, and leveraging social media channels are all great ways to build traction.
While having resources in place, such as your preferred Mary Kay Consultant’s accounting software, remains important to log sales, profits, commissions, and inventory, the key to making a mark as a network marketer is all about confidence, contacts, and communication.
Guidance to Becoming a Profitable Mary Kay Beauty Consultant
Prospective Beauty Consultants who know and love the Mary Kay brand are likely familiar with the basics of selling skincare, cosmetics, and signature fragrances.
However, that passion and excitement about the products are essential, especially if you’re trying to create a Mary Kay social selling network. For example, posting video tutorials, live Q&A broadcasts, and interactive makeup lessons can attract significant audiences.
The primary goal is to attract customers to you rather than depend on your friends and acquaintances for all of your sales.
Examples include promotions and incentives, such as hosting a masterclass in a specific makeup look or facial and offering existing customers a discount or free sample for every friend they bring. You can expand that all-important contact list significantly faster by giving current and potential new clients a reason to engage, attend events, re-post your social media content, and recommend you.
Maximizing Your Income as a Mary Kay Network Marketer
There is a lot of support out there that you can take advantage of, that might boost your profits per sale or provide access to exclusives. These include:
- Attending team meetings and company events, where you’ll often be able to pick up new promotional materials and seasonal catalogs to share with your audience
- Looking for rewards and bonuses above and beyond the standard 40%+ margin
- Enrolling in the ninety-day ‘success start’ program as a newer consultant, where you’ll receive greater discounts on inventory and often some freebies
Alongside being proactive, reaching out to local clubs, groups, and businesses, and blending online, social, in-person, and one-to-one sales approaches, top Beauty Consultants also monitor their metrics and sales stats closely.
Advance planning is essential. Beauty Consultants put thought into the right ways to approach new customers, pitch their businesses, or get involved in community events.
Learning the Commercial Basics of Joining the Mary Kay Network
The Mary Kay Business Foundations guide the brand offers is a great resource. It introduces people to working as independent business owners or entrepreneurs.
If you haven’t worked for yourself and have a learning curve ahead, educational materials such as videos and selling guides are another good way to get started, especially if you’d benefit from real-world, actionable advice about the best ways to approach sales prospects.
You should also consider how you’ll manage your stocks, samples, gifts, and demo product inventory. This will help ensure you don’t promote anything you’re running low on, offer more free samples than you have to hand or lose prospective new customers if you don’t have the latest releases, which they’re looking to get their hands on.
About the Author: Steve Nauta
