Avon Selling Strategies
Becoming an Avon representative can offer you flexibility while earning an income, but how exactly do you start generating loyal customers? The best Avon selling strategies include taking advantage of your Rep Learning Hub, using Avon On to get your business online, marketing through social media, and getting comfortable with your community through door-to-door sales.
As an Avon representative, you basically own and run your own business. That means once business starts booming, you’ll need to track your expenses and inventory for your taxes each quarter. This is why Direct Sidekick offers specialized accounting software for Avon consultants, allowing you to focus on growing your business while we take care of the rest.
In this post, we’ll explore the top strategies for Avon representatives that can turn your product into revenue.
Check the Rep Learning Hub
Avon isn’t in the business of making your business harder than it needs to be. When you’re successful at selling Avon products, everyone wins.
This is why Avon created the Rep Learning Hub–an online portal that can be accessed either through your personal Avon Website or the Avon App (Avon On). This resource is absolutely free to all Avon representatives, so there’s no reason why you shouldn’t take advantage of it!
Log into your account and complete every module of the onboarding and sales training. This will give you an in-depth look at the products you’re selling so you can make customized recommendations to your clients and increase your chances of returning customers.
Get Online
Even if you aren’t the most tech-savvy business owner, there’s no doubt about it: you need to sell online. Luckily, Avon makes selling online easy.
You can use Avon On to promote your business online using a computer, laptop, phone, or tablet. It’s a good idea to connect with your up-line (the person who signed you up as an Avon representative), and they can guide you through setting up your Avon Online website.
Use Social Media
One of the biggest challenges of selling Avon is knowing how to promote your business. After your website is set up, there will be sections to link to your Facebook, other selling sites, and other social media platforms.
If you set up an Avon Facebook group, you can invite all of your Facebook friends to join it. Then, you can post your promotional materials and grow your audience. Check out current beauty trends on social media and create posts that follow those formats to draw in a larger audience to market to.
In-Person: Tried and True for a Reason
There’s a reason Avon representatives still go door-to-door and host Avon parties–they work! Invest in extra Avon brochures so you can hand out your information to people in your local area, develop a personal relationship with them and build brand awareness as quickly as possible.
You can also plan Avon parties or Open Houses to draw in potential customers who received a brochure or from your social media efforts. Create a Facebook Event Page, letting invitees know there will be refreshments, special offers, and opportunities to see new products. These parties help customers feel connected to the products and build a sense of community around the Avon brand.
After the Sale
With these Avon sales strategies, you’re sure to attract new customers and keep current ones loyal to the Avon brand. Once your business starts taking off, it can be difficult to manage your orders and your books. Take the stress out of bookkeeping with Direct Sidekick!
About the Author: Steve Nauta
