Selling Mary Kay Online
You can sell your Mary Kay inventory in multiple ways. Tapping into your network is the go-to method, but you can also further scale your business by hosting and attending events, providing free personalized services, and collaborating with local businesses.
Another effective way to market your products is by selling Mary Kay online. As an independent beauty consultant, you have access to the brand’s personal website program, which is designed to help you generate additional sales. You can link this personal website from any website or other Internet platforms that you own.
Having a strong online presence, backed with powerful accounting software for Mary Kay consultants like Direct Sidekick, is an easy way to grow your sales venture!
Guidelines for Selling Mary Kay Online
Mary Kay recognizes the power of the internet as a sales vehicle–but to ensure that online activities properly support the company’s independent beauty consultants and still adhere to its direct selling marketing philosophy, it has come up with guidelines on selling Mary Kay online. These rules are designed to protect the brand and its consultants, promote a consistent company message, and ensure a high-quality online presence for its entire network.
The Mary Kay Personal Website Program
The Mary Kay Personal Website Program is the only way that independent beauty consultants can advertise their business online. Interested consultants can enroll in the program through the brand’s informational website.
You can’t create your own website to promote your Mary Kay business. In the same way, your own website can’t incorporate company trademarks or other copyright-protected material. You also aren’t allowed to use these resources for online ads. That said, you can link your Mary Kay Personal Website from your own website or other online account using the following approved link texts:
- “Shop online with me, your Mary Kay Independent Beauty Consultant”
- “Interested in a free makeover? Visit me, your Mary Kay Independent Beauty Consultant”
- “Beauty is just a click away! Visit me, your Mary Kay Independent Beauty Consultant”
- “Shop twenty-four hours a day! Visit me, your Mary Kay Independent Beauty Consultant”
If you’re linking your Mary Kay Personal Website, you must make sure that the website you’re linking it from does not:
- Advertise or represent your Mary Kay business other than through approved link texts
- Imply, either directly or indirectly, that Mary Kay Inc. is endorsing its contents
- Use any company trademarks or trade names, other than those contained in the approved link texts
- Contain content or material that could be construed as offensive, controversial, or distasteful and should only contain content that is appropriate for all age groups
- Disparage Mary Kay Inc. or its products in any way or otherwise negatively affect or harm the reputation and goodwill of Mary Kay Inc.
- Present false or misleading information about Mary Kay Inc. or the Mary Kay career opportunity
- Misrepresent any relationship with Mary Kay Inc.
- Operate in violation of any applicable federal, state or local law, rule or regulation
- Contain content that violates or infringes upon the copyright, trademark, trade name, patent, literary, intellectual, artistic or dramatic right, right of publicity or privacy, or any other right of any entity or person or contain material which is libelous or slanderous
- Replicate in any manner any content in your Personal Mary Kay Website
- Create a browser or border environment around your Personal Mary Kay Website material
Tips for Selling Mary Kay Online
Mary Kay’s Personal Website Program is an opportunity for independent beauty consultants to boost their business while staying true to the brand. Consultants get extra support from the company as the program makes it easy for potential customers to connect to sellers nearby. Mary Kay also encourages consultants to submit their Mary Kay Personal Website to search engines to increase their visibility (subject to certain guidelines, as well).
You can also take additional steps to promote your online presence offline. For instance, you can add your Mary Kay Personal Website link to your business card so that potential buyers can access your products effortlessly.
Get Started on Selling Mary Kay Online with Direct Sidekick
Selling Mary Kay online can significantly improve how your inventory moves. To manage your transactions, it’s important to utilize reliable accounting software like Direct Sidekick.
Direct Sidekick is designed to help Mary Kay Independent Beauty Consultants oversee their inventory, track their transactions, and handle their accounting. Get in touch with us today to know how you can incorporate Direct Sidekick into your Mary Kay business!
About the Author: Steve Nauta
