Best Avon Marketing Tools
Setting up your own beauty business is more than hosting Avon parties–marketing is the backbone of your business and how you can attract (and keep!) customers. The best digital marketing tools for Avon representatives include the Avon Digital Catalog, Facebook Creator Studio, Tailwind, and Canva.
Just like there’s a perfect accounting software for Avon consultants, there are digital tools that can simplify your marketing process without breaking your budget. In this post, we’ll dive into the best tools and tips for selling Avon products online and promoting your business.
The Avon Digital Catalog
The Avon Digital Catalog is an interactive digital showcase for Avon products that allows customers to shop, share products and information, customize their catalog, and use digital tools to try on products virtually. This catalog is also equipped with a free digital brochure that is updated twice a month. Customers can get the full Avon experience right on their phone!
You can use this catalog to share professional product images on your social media channels. With just the click of the ‘Share’ button, you can share an image and link to the exact product you want to promote.
Facebook Creator Studio
The Facebook Creator Studio has multiple features that make online marketing quick and easy. You can schedule posts for both Facebook and Instagram, create videos and edit them with the Sound Collection, and even go live on multiple pages simultaneously. This platform allows you to interact with your audience in multiple ways so you can maximize your reach.
Tailwind
We love Tailwind for scheduling social media posts. Like the Facebook Creator Studio, you can schedule posts to both Instagram and Facebook, except with Tailwind you have the option to use different captions for each. You can also share images on Twitter and Pinterest in the same way.
Tailwind also uses AI-technology to analyze your caption, picture, and post history to create personalized hashtag recommendations and even highlights the best ones.
Post My Party
Like Tailwind above, Post My Party is a program you can use to pre-schedule posts on social media, specifically for Facebook parties. If you run Facebook parties for your Avon business, Post My Party will save you tons of time.
With your party posts pre-scheduled, you have more time to interact with your guests in the comments instead of scrambling for the next post, searching for your images, or risking forgetting an important post. An added bonus, in my opinion, is this allows you to test different parties, themes, posts, and ideas to find out which ones lead to the best sales.
Canva
You don’t need to be a graphic design expert or spend hundreds on the Adobe Creative Suite to create engaging and dynamic marketing posts. Canva is a design website with thousands of templates, images, graphics, and videos you can use to craft digital content for your business. Best of all? It’s incredibly simple to use.
All you need to do is drag and drop your chosen images or text onto a selected template to customize it. You can even upload your own graphics and photos. Canva has templates designed for websites, Instagram posts, Reels or TikTok, and even EventBrite banners!
Once your design is complete, you can download it directly to your device, schedule it, or share it to your Facebook page or Pinterest from Canva’s own platform.
Keep It Simple With Direct Sidekick
Once you’ve equipped your digital toolbelt with these marketing tools, it’s time to ditch the spreadsheets and complicated bookkeeping and accounting software. You wear many hats as a business owner, and you don’t have time to spend hours learning how to track your inventory and expenses.
With Direct Sidekick, you can automate all of the data entry you used to spend hours manually entering and calculating. Direct Sidekick automatically imports and categorizes your income and expense transactions from almost any bank or financial institution.
You can invoice customers, track inventory, and more when you get started with Direct Sidekick today. Ready to equip your business for success? Then check out our website today to start your free fourteen-day trial!
About the Author: Steve Nauta
