Mary Kay Selling Ideas

Mary Kay Selling Ideas

Becoming an Independent Beauty Consultant for Mary Kay is a rewarding venture. It allows you to earn extra income while promoting a brand that forwards beauty and personal care. But to reap the full benefits of being a Mary Kay entrepreneur, you must be creative in promoting and selling products to your clients! 

You can sell your Mary Kay inventory in multiple ways beyond just direct sales. You can host beauty events, attend fairs, and use digital marketing strategies, among other selling ideas. Remember to invest in Mary Kay accounting software, like Direct Sidekick, to easily track your sales and stocks when business booms!

Selling Mary Kay

A large part of Mary Kay’s success lies in its network of Independent Beauty Consultants. These passionate entrepreneurs bring the heart and soul of the brand directly to customers through personalized recommendations. They connect with customers by offering free product experiences, customized shopping assistance, and expert advice. 

Mary Kay’s Independent Beauty Consultants become their own business. They receive inventory and earn income (up to 50% profit) from selling the products. Besides being direct sellers, these business-driven individuals can also supplement their earnings by building teams and mentoring others as the brand incentivizes referrals to the network.

Here’s a quick step-by-step guide on how to become a Mary Kay Independent Beauty Consultant:

1. Connect with an existing consultant who can refer you to the program. If you don’t know a consultant personally, you can find one near you through the Mary Kay website.
2. Talk to a consultant about what it takes to be part of the network. They will provide you with the information you need to sign up.
3. Purchase a starter kit, which contains Mary Kay products and samples, brochures, and informational resources. Go through the kit to learn more about how to sell the products, including guidelines and selling tips.
4. Attend training seminars with the Mary Kay unit in your area. These sessions will equip you with the skills you need to expertly promote and sell your products and will give you the support you need from experienced consultants in your community.

Mary Kay Selling Ideas

The first few months of selling Mary Kay products are simple as you typically tap into your personal connections–family, friends, and acquaintances. But to sustain your business, you must expand your efforts and capture a wider market. Here are some selling ideas that you can try to boost your Mary Kay business:

Attend Events

Check out different events happening in your area, such as bridal fairs, craft bazaars, church functions, etc. You’ll find a lot of potential new customers at these gatherings, allowing you to gather new leads. 

You can also approach people and talk about the products to generate interest. Be sure to bring a business card so that they can easily get in touch when they’re ready to buy!

Host Beauty Parties

If there aren’t a lot of things happening in your area, don’t hesitate to host your own event! Beauty parties are the best gatherings to organize because they revolve around highlighting the benefits of Mary Kay products. 

You can demonstrate how the products work and even give samples to your attendees so they can enjoy a fully interactive experience. You can also throw in some extra incentives during the event, such as discounts, goodie bags, and personalized care services. Other events that you can host include pampering sessions, makeovers, and skincare classes, among others.

Leverage Digital Marketing

Sales opportunities abound online–if you know how to look for them and seize them! Create your own website or social media account to generate leads, promote your business, and connect with a new pool of clientele.

Build a simple website that’s optimized to rank on search engines so that people looking for your products can find you more easily. Then, link your Mary Kay Personal Website to sell items under the brand’s authorized program.

Leverage social media to engage with potential customers. Run ads, open up your messages, join social media groups and communities, etc. You can also use these channels to get insights into your target market so that you can tailor your marketing activities even better.

Let Direct Sidekick Help

Getting your Mary Kay business off the ground is just the beginning; to sustain it, you must streamline your operations. Direct Sidekick can help you manage your inventory, sales, and taxes more efficiently with a simple accounting software. Get in touch with us today to learn more!